I have four questions that I ask whenever I look at utilizing a new marketing tactic with a new startup:
- How will this impact their SER (search engine ranking)?
- How will this impact their SMR (social media reach)?
- How will this impact their FCR (funnel conversion & retention)?
- How will this impact their ICOP (internal company operations & processes) ?
The answer to these four questions are so key to the startups success with a growth tactic that I built a framework around this and uploaded it to excel.
You can download the excel file via Eloquens by clicking on this link, or you can simply ask yourself these four questions when debating about the value of various marketing tactics.