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Adi’s comprehensive list of customer acquisition strategies

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Organic

  1. Guest write for a niche blog
  2. Guest appear on a podcast
  3. HARO – sign up to be a resource for journalists
  4. Unconventional PR
  5. Guerrilla Marketing
  6. Partner with a charity
  7. Content marketing
  8. SEO
  9. SMO
  10. Speaking engagements
  11. Community building

Strategies that are free if you’re a developer:

  1. Develop a web tool
  2. Launch a referral program
  3. Launch an affiliate program

Paid

  1. Hire a PR firm to help with gaining coverage & securing speaking engagements
  2. Ad space in print media (newspapers & magazines)
  3. Commercials – TV
  4. Commercials – YouTube
  5. Ads on social media platforms
  6. Native ads
  7. SEM
  8. Billboards
  9. Make strategic deals with potential allies
  10. Sales
  11. Attend trade shows & conferences
  12. Participate in trade shows & conferences
  13. Sponsor trade shows & conferences
  14. Sponsor / host offline events (if you don’t use my short URL strategy to track the efficacy of these I might climb through this computer screen and smack you)
  15. Acquire smaller businesses and websites

This post was written by Adi Soozin of MD9.co. If you enjoyed this post and would like to see more like this: follow MD9 on Telegram, follow Adi on LinkedIn or drop your email in below to receive our weekly Pineapple Report.

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